yhoo

Yodle helps companies drum up new business by managing online advertising campaigns, such as through Google (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), and other ad networks.

And Yodle has continued to grow despite the recession. In fact, the company has attracted venture capital from top firms like Bessemer Venture Partners, Draper Fisher Jurvetson, and JAFCO Ventures.

How does Yodle do it? One reason is referrals. Actually, about a third of Yodle's revenues come from referrals. In all, the company pays $200 for each new customer.

Today was not just a strange day in the market. It was nearly baffling. At least it was a strange day if you were looking for the pullbacks to continue. The market was looking lower as the double-dip jobless numbers got worse than expected again, despite final Q1 GDP revisions being less-bad. The quarter-end coming up and the Russell re-balance may have some impact here.

Most of the gains continued throughout the morning into the early afternoon as investors got more confident over Ben Bernanke's testimony strength. Here were the unofficial closing bell levels:

Dow 8,475.57 +175.71 (2.12%)
S&P 500 920.28 +19.34 (2.15%)
Nasdaq 1,829.43 +37.09 (2.07%)

Top 10 Analyst Calls

Today was one of those market days where you just felt like the stock market was headed lower no matter what. A report from the World Bank showing lower recovery is expected in 2009 and in 2010 did not help. It took the sails out of the commodity sector and therefore out of stocks.

With little economic data to center on, traders just continued the momentum of selling to take profits. We are also seeing a reversal here where now the market needs great news to rally.

Here are today's closing bell levels:

Dow 8,339.01 -200.72 (-2.35%)
S&P 500 893.04 -28.19 (-3.06%)
Nasdaq 1,766.19 -61.28 (-3.35%)

Top 10 Analyst Calls

Today was a negative market from the start of trading, and the economic data just confirmed the selling, as hunting for green shoots looked more like hunting for four-leaf clovers. It seems that those analysts and economists saying that the market has risen too far and too fast are getting some more ears than in recent weeks.

The housing data showed a dip after two months of rising data, and the New York Empire Manufacturing data came in weaker than expected. Even the Iran turmoil after the election failed to rally oil. Here were today's unofficial closing bell levels:

Dow 8,613.04 -186.22 (-2.12%)
S&P 500 923.81 -22.40 (-2.37%)
Nasdaq 1,816.38 -42.42 (-2.28%)

Top 10 Analyst Calls

When Microsoft Corp.'s (NASDAQ: MSFT) Bing "decision engine" took final form recently, many internet pundits didn't think it would pose a serious threat to Google, Inc.'s (NASDAQ: GOOG) market-leading internet search positioning. Indeed, Bing hasn't really threatened Google in a little over a week since being officially launched.

What is has done is overtake Yahoo Inc.'s (NASDAQ: YHOO) position in second place behind Google -- all in less than seven days. How on earth did Microsoft's Bing shoot up so fast? It's brand new, has a huge amount of hype and online advertising and there is an initial euphoria goading the numbers so far. Will "decision search" customers who continue to use Bing long-term spell deeper trouble for Yahoo!, or just prove that initial-launch bumps can happen and then fade away?

Yahoo Inc (NASDAQ: YHOO) claims not to be under pressure to ink a search deal with Microsoft (NASDAQ: MSFT). You know what that means ...

The two distant followers in the search engine space were considering a partnership, but Microsoft's newly released Bing search engine raises questions as to how committed Microsoft would be to a deal. Yahoo CEO Carol Bartz was quick to explain, according to Reuters, that "Yahoo doesn't have to do anything with Microsoft about anything" and that it is "a damned big, important site."

The benefits of the deal are salient, mostly involving scale and increased monetization of Yahoo's search service. The second largest search company estimates that it would save up to $700 million in a year through the Microsoft partnership.

Even though Yahoo is "damned big," Bartz believes that the acquisition of smaller companies that could be folded easily would be a good use of the company's cash.

Analyst upgrades:

• Deutsche Bank upgraded Portland General Electric (NYSE: POR) to Buy from Hold on valuation as it finds the risk/reward on shares attractive at current levels. The firm raised its target price to $22 from $20.
  
• FBR Capital upgraded Abercrombie & Fitch (NYSE: ANF) to Outperform from Market Perform after channel checks indicated recent sales are driving increased traffic and easing market share losses. The firm raised its target price on shares to $37 from $21.
• Barclays upgraded Yahoo (NASDAQ: YHOO) to Overweight from Equal Weight as it believes the company is well positioned for a rebound in advertising and that the valuation is compelling at current levels. The firm raised its target on shares to $20 from $15.
• Kohl's (NYSE: KSS) was raised to Overweight from Market Weight at Thomas Weisel.
  
• U.S. Steel (NYSE: X) and CB Richard Ellis (NYSE: CBG) were upgraded at Goldman to Neutral from Sell.
  
• Dolby Laboratories (NYSE: DLB) was upgraded at JP Morgan to Overweight from Neutral.

Here we go again. Microsoft Corp. (NASDAQ: MSFT) and Yahoo! Inc. (NASDAQ: YHOO) may need to look at combining their companies and search efforts over a year from when a combined "Microhoo" was first put on the table. Current Yahoo! CEO Carol Bartz tossed the latest gold coin into the fountain by saying this week that "boatloads of money" would be the only possible way Yahoo! would look at teaming up with Microsoft would happen.

Bartz danced around the issue and minced words a bit by answering that "You know, if there's boatloads of money and there's the right technology and there's the right information we'd have, sure. But you know, there's two parties in all of this and the other party needs to have a boatload of money, and ... the right technology and give us the right data, and so forth. So it's that simple."

Not all weeks can end on an a positive note, and this week was just one of those weeks. Maybe the bulls went into hibernation, or maybe it was all just profit taking. The DJIA closed out last week at 8,574.65, so the drop to 8,273.50 shows what sort of week it was. Inflation is still tame and the Empire Manufacturing data was actually close to positive.

Here were today's unofficial closing bell numbers:

Dow 8,273.50 -57.82 (-0.69%)
S&P 500 883.37 -9.70 (-1.09%)
Nasdaq 1,680.14 -9.07 (-0.54%)

Top Analyst Calls

Never mind the bears and bulls or even the pigs and chickens, I think between Wall Street and Washington D.C. the goofs and ghosts are leading the charge.

What I mean by this is that the rationale for certain market activity and advisement makes no sense to me. Maybe we are not recovering from the recession but we are moving into something like a shadow economy, where people look at what is going on in the market and rationalize it after the fact, when all the real energy is in the darkness.

Today American Eagle (NYSE: AEO) was upgraded to Overweight from Equal Weight at Barclays, and Lazard Capital Markets upgraded AEO from hold to buy. Why now, after the stock has run up 65% this year, do they finally wake up and think there might be something here?

It seems that every month I get a new phone book. Yet, I haven't opened one in the past few years. Of course, if I need to find a local business, I'll go to Google (NASDAQ: GOOG).

I'm definitely not alone. Just look at the carnage in the yellow pages business.

If you're a business owner, it's become necessary to get on board local online marketing. Not only will you find good customers, but you'll be able to measure results (how many clicks you are getting), target segments (you can focus on various demographics), and help build your brand.

Live Nation (NYSE: LYV), a promoter of concerts and merchandise, took the stage on Thursday and played the entire set of its latest earnings numbers for Wall Street's rock fans. Unfortunately, some of the musical metrics were completely off-key.

For the first quarter, Live Nation said that revenues dipped by over 6%. Currency translations affected the top line, so if you strip them out, you get an increase of nearly 3%. The loss from continuing operations expanded by an earsplitting 40% to $1.29 per share. According to this news article, analysts were looking for a loss of only $0.82 per share.

After the closing bell sounded yesterday afternoon, Yahoo! (NASDAQ: YHOO) announced that its executives received bonuses that came in at half of their targeted range for 2008. The year was a "trying year," thanks to a falling stock price and an unsolicited takeover bid from Microsoft (NASDAQ: MSFT).

As for the specific payouts, former President Sue Decker (who departed YHOO in January) received only $600,000 in bonuses for 2008. This payment does not include YHOO's payment of $23,000 for Decker's "car services" during the year. YHOO's CFO Blake Jorgensen (who will depart when the company finds a replacement) received $250,000 in bonuses during the year.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amazon.com Inc. (NASDAQ: AMZN) reported strong Q1 results easily beat expectations.
• Bank of America Corp. (NYSE: BAC) posted better-than-expected Q1 earnings, helped by home refinancing.
• Caterpillar Inc. (NYSE: CAT) reported its first quarterly loss since 1992 and cut its revenue outlook.
• Coca-Cola Co. (NYSE: KO) posted Q1 earnings that were in line with expectations, but shares fell.
• eBay Inc. (NASDAQ: EBAY) posted better-than-expected Q1 earnings despite a decline in sales.

Microsoft (NASDAQ: MSFT), a company in the same league as Apple (NASDAQ: AAPL), IBM (NYSE: IBM), Google (NASDAQ: GOOG), and Yahoo! (NASDAQ: YHOO), reported earnings for the third quarter on Thursday after the bell. The company was able to meet the expectations of analysts. Which is a good thing, since last quarter the iconic software business issued a miss.

On an adjusted basis, Microsoft made 39 cents per share. As I said in my earnings preview, analysts were looking for that precise amount. Although Wall Street always wants to see companies go beyond expectations, I suppose we can be at least a little happy over this result. Microsoft is hurting, after all.