He echoes my own sentiment, e.g., "Cry me a river..." and has this to say about Google's insistence that Microsoft isn't allowing the user to choose their searcher: "If Google actually cared about user choice, they'd have asked the Mozilla Foundation to configure Firefox to prompt you to choose your favorite search engine the first time you ran it. You know, a level playing field." [She types into her Firefox browser, handy Google search at the ready.]

So Yahoo! bloggers must have a corporate-ordered zip on their lips about Yahoo! Tech. A company spokeperson (Elizabeth Harz, category development officer for Yahoo Media Sales' technology and telecommunications categories, I wonder what size font her business card uses?), however, talks to Advertising Age about the latest, biggest and most sexy thing in gadgets and software. For Yahoo!, it's all about that $953 million -- that's the amount consumer technology,  software and telecom companies spend online. Harz says shes hopes Yahoo! Tech will let "advertisers talk to a different consituent," largely through providing aggregated and user-generated content.

There's hardly anything new here - hello, Epinions and Amazon.com. But I think shareholders can only be happy if Yahoo! turns some of that $953 mil into profits. There's hardly anything being spent for original content, they say, so maybe profits won't be that far away.