Should Microsoft buy Yahoo!? Could it? Would it?


It was all over the news today - Microsoft should buy Yahoo!

Should Microsoft buy Yahoo?

Amey Stone reported early this morning that according to Justin Post, a Merrill Lynch analyst, Microsoft might consider a major acquisition such as Yahoo or eBay.  The focus immediately shifted to Yahoo:  "An acquisition could instantly vault Microsoft to the leading revenue position on the Internet," Post wrote, estimating that merging Yahoo! with MSN would create $450 million in savings.

Not only that, but the combined Yahoo and Microsoft's MSN sites would give Microsoft a 41 percent share of U.S. Web searches, (Google's share is 44 percent). And  traffic wise, "a Yahoo acquisition would also position the MSN portal as the top Web property, above Time Warner's AOL," he wrote.

Could Microsoft buy Yahoo!?

Well, cash they have, $34 billion of it.  This cash balance was intended for share buyback and higher dividend payout, but might be better used for an acquisition.  With Yahoo having a market valuation of $43.9 billion, Microsoft could buy it with some of the cash and the rest in debt, according to Post's analysis.

But what if Yahoo isn't for sale? And what about antitrust issues this might raise?
Or conflicts with Microsoft's current partners?  Questions needing answers before Microsoft jumps into this.


Would Microsoft buy Yahoo?

I wish I could say - that's for me to know and for you to find out - but I'm just in the dark as you are.
The idea sounds like a good deal for Microsoft, what with it gaining market share and traffic, but is it good for Yahoo?  The market seems to think so as the stock jumped 2.25% today, on a day when the overall market was down.

Would Post have mentioned this if there wasn't anything in the works?
Merrill, according to reports have done non-investment banking deals with Microsoft but expects to do some the next year.  The famous Chinese Wall that is supposed to keep investment banking information from the brokerage branch is sometimes non-existent, meaning, while everybody knows what's going on, appearances must be kept.  It is for this reason alone that I think Post is really speculating and has no real information to base his theory on other than obvious market data.  And given that data, that's a darn good assumption I'd say.

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