Yahoo! after the bell 9-18-06: Market unimpressed by marketing campaign

Apparently, I wasn't the only one who wasn't impressed with Yahoo's announced marketing campaign, or 'ad blitz' as was the favorite saying on any news item about it today. The market as a whole wasn't impressed much and Yahoo! Inc. (NASDAQ:YHOO) shares lost 1.09% of their value, down 32 cents to close at an even $29.00. At the risk of sounding like a Fool, Yahoo! could be caught up in the past.

Some search engine data from HitWise for July to September shows that Yahoo! was ticking upwards nicely, increasing its search market share, up until the past four weeks, where it gave some of it away. Back to Google and ask.com. Overall though, Yahoo! search market share seems steady. The Comscore data supports the steady to increasing market share for Yahoo! as a whole (Yahoo! domains not just search) when looking at page views and unique hits.

Other news from Yahoo! today include Yahoo! funding a $1M Stanford journalism fellowship. According to the release, the fellowship is "aimed at journalists from countries where there are restrictions on freedom of the press." Considering Yahoo!'s record in China, I find it somewhat odd.