It's a MySpace world after all

Lately, YouTube has been getting tons of buzz. But, according to the latest stats from ComScore, MySpace is the dominant site for video.

Is that right? Video?

Yes.

In August, MySpace generated about 1.4 billion video streams, which accounts for 20.1% of the overall US market.

So, the #2 must be YouTube? No, it is actually Yahoo! It's market share was 11.8%. In fact, Yahoo! Inc. (NASDAQ:YHOO) was #1 for the number of users who streamed at least one video.

Rather, YouTube is #3 on the list, with a market share of 9.9%.

Basically, ComScore thinks it is critical to focus on streams (not unique visitors). After all, advertisers want to place ads in streams.

No doubt, the online video space has grown much faster than expected. And, as a result, the metrics that may apply to the traditional online world may not necessarily work with video.

Despite this, the fact remains that YouTube is a major video property. But, at least according to ComScore, MySpace looks like the dominant player. And, while Google spent $1.6 billion for YouTube, News Corp spent "only" $580 million for MySpace.

Tom Taulli is the author of various books, including the Complete M&A Handbook and operates InvestorOffering.com.